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M3 Navigator Predicts DOW Crumble

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Editor’s Notice: Dow Chemical is likely one of the world’s five hundred lately, rapid growth in China, for the understanding of market technique in China, Dow Chemical, HC Network Editor just lately interviewed Dow Chemical (China) Investment Co. Ltd. functional fluids Division Asia Pacific Advertising and marketing Supervisor Mr. Jin Wei.

Wire mesh corrugatedDow Chemical Mr. Jin Wei HC Network: Dow covers many areas, we introduce you to the framework and features of Dow Chemical in the Dow within the fluid department affiliation

Jin Wei: Thanks HC Network for giving me this alternative to introduce products and structure Dow Chemical, Dow Chemical is divided into two blocks, one is the fundamental chemicals, one is a particular chemical. Marathon Basic chemicals that Dow Chemical has additionally successfully run the venture, the key to joint venture Cooperation Project to enrich the mission and develop the product range of merchandise. Specialty Chemicals is the Dow has been working to the route of improvement, including the form of market-Merchandise to broaden enterprise development, and supply clients with total solutions for the enterprise mannequin of the MFB (MarketFacingBusiness) new business. We name this sector of practical fluids sector, is subordinate to the Ministry of specialty chemicals, is a business in Asia and in China, the fast improvement of the department. A part of this product with a couple of giant enterprise. One is the UCON particular lubricants, product applications, including machine building, metallurgy, aerospace and other fields, primarily to supply reliable operation of machinery merchandise, while lowering chemical emissions and waste therapy; the second a part of the products embrace excessive temperature thermal oil / low temperature contains cold liquid, extensively utilized in food, beverage and pharmaceutical industries, the product brand known as DOWTHERM, this model has a high status in Europe and the United States market, many industry specialists and undertaking designers to design to Refrigeration When the system will be the first selection, within the Chinese language market can be a widely known brands, many specialists will probably be referred to when speaking about heat-conducting oil, “Dawson Oil” as the industry commonly recognized; The third product is the air de-icing fluid, the products present security and safety of air operations, but also a really environmentally pleasant chemicals. In summary, we provide three major categories of merchandise, these three products in China, is widely used in lots of fields.

HC Network: Lately, many famous international firms have additionally entered the Chinese language market, then the Dow has what the Chinese language market technique China’s market share for Dow in what place

Jin Wei: Dow Chemical is a U.S. based company, the key nonetheless in Europe and the United States market oil refinery plant images share, sales, sales in the Asia Pacific region accounts for only ten percent of all the firm, the business ratio can also be smaller. But the corporate’s Asia-Pacific market as a high development area for strategic funding. Many individuals could understand the trade, Dow has invested in lots of factories in China, including funding in development in Zhangjiagang many world-class manufacturing line. Dow established in Shanghai, the brand new Dow Heart (DowCenter), the enterprise can accommodate 1,600 folks, info, know-how development and associated administration of logistics division to serve the Chinese market. This also represents Dow attaches great significance to the Chinese market, the growth of the Chinese market with excessive expectations. On our Merchandise, we give attention to three facets: first is the growth of product traces, in addition to our basic chemical merchandise, we will introduce more within the Chinese market, Dow environmentally pleasant merchandise, and China develop together; second is for business enlargement to human elements, together with the employment of a dynamic and pioneering workforce, including China and research establishments, government departments, technical cooperation, to China too much of new know-how, new projects provide ancillary services, including oil refinery plant images within the media, the exhibition for the brand promotion; third of our plant in Malaysia, the technological transformation of the Chinese market permits us to supply higher services. These are the Chinese market expectations, hopes and commitments.

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